This week Destination Wollongong, Wollongong City Council and Wollongong Central launched a new entertainment program called Live Sites in the City, designed to bring even more entertainment into the Wollongong City Centre precinct.
The organisations sought to collaboratively develop a new initiative to further activate the City Centre precinct, cultivate the evening economy and promote local artists, musicians and street performers.
Live Sites in the City is a free program that aims to give local artists, musicians and live street performers the opportunity to showcase their talents in the City Centre. Artists will perform at various locations throughout the City Centre including Globe Lane, West Crown Street Mall, Lower Crown Street Mall and the Wollongong Central buildings.
GPT Centre Manager Dean Young said he is pleased to be working closely with Destination Wollongong and Wollongong City Council to not only support local performers, but activate the City Centre with an abundance of entertainment.
“The Live Sites in the City program is designed to activate the City Centre with local performers, providing them with a platform to showcase their talent to the community,” Mr Young said.
Wollongong City Council Economic Development Manager Mark Grimson said the program will celebrate local talent and display it in a way that positively contributes to the atmosphere of our local hubs.
“This initiative is part of a broader City Centre Marketing Plan to deliver exciting opportunities during the refurbishment of the City Centre, reminding the public that the City Centre is still open for business during the refurbishment period,” Mr Grimson said.
Destination Wollongong General Manager Mark Sleigh said that the Live Sites program will not only have a positive local effect, but it will contribute to making Wollongong an even more attractive tourist destination.
“Coming into winter it is important for Wollongong to have drawcards aside from its renowned beaches. We have many attractions that can be enjoyed in the cooler months and this program is an exciting new addition to the list, providing visitors with free entertainment as they enjoy our City Centre precinct,” Mr Sleigh said.
There will be a selection process in place to ensure the performers will positively contribute to the City Centre’s atmosphere. Performers are encouraged to register their interest by emailing a video clip to firstname.lastname@example.org or uploading it to the Crown Street Mall Wollongong Facebook page.