Almost every business nowadays has a website, it seems the norm to set one up, yet there is a large disconnect. Once the website is up, few people actually use it as a means of driving business, generating leads and getting sales? Every day we hear about businesses closing their doors because more people are shopping online.
Nowadays, 87% of people search online to find businesses in the local area. Just stop and think about that from moment. 87%! And this number will only continue to increase. What are you currently doing to ensure these people find you? Traditional marketing techniques are slowly dying and Internet marketing is only getting stronger. Yet there are a few tips for the uninitiated.
If you eventually set your mind on the idea of doing Internet Marketing you’ll typically want to test it out first, however you’ll quickly realise there is a sea of Internet marketing providers out there. There are also a lots of cheap overseas providers who aren’t very reputable. You don’t have to go far before you hear a story about someone getting ripped off. Don’t let the scare stories stop you, you just have to do your research.
The other catch is, Internet marketing has a certain resistance point due to the competitive nature of other businesses also doing Internet marketing. If you just attempt to dip your toe in, with relatively low expense, you’ll only get lukewarm warm results. You’ll incorrectly come to the conclusion that Internet marketing isn’t that powerful.
Every market and product is different, so the budget required to be effective in your local area based on your industry and product will vary. A good Internet marketing expert will be able to provide you an upfront budget, based on your businesses demographics, and outline what results you should expect. If an Internet marketer comes at you with a standard fee, be wary, and question whether they really know what they are doing. Internet marketing is not a cookie cutting process.
To ensure you get a good result, find an expert that allows you to track your actual results from your spend (Return on Investment). You should be given access to a console where you can get immediate reports on budgets spent and leads generated.
A good approach to Internet Marketing also takes time – its a process of refining results over time to increase sales. So don’t expect an instant result in your first month. It can be a two to three months before you start to get an healthy increase in sales and return. Why? Because like fishing, you have to drag your net wide, and then begin to focus in on what techniques work for your particular business demographic. This is about refining techniques that work specifically for your business.
Luckily, we’ve done some of the hard work for you. GongOnline has partnered with a recognised world leader in Internet Marketing so you get expert advice on generating sales with measurable ROI.
GongOnline are your local small business web design specialists, and they can advise you on the best ways to market your business. Contact GongOnline on 800 33 441 to discuss your online marketing and communication needs.
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