There is a fundamental shift any small business goes through that is largely transparent and out of awareness to most business owners. At a certain point, your business grows from one person, to potentially more, and before you know it you have a problem.
The systems you’ve built collapse inwards under the pressure of the workload and inefficiency. Yet there are simple measures you can put in place early to help grow your business forever into the future.
As a small business owner you take on ownership of everything from marketing, finances, internal systems, processes, sales, IT and more. And in taking ownership of all those areas means all the information your business has lives in your head. How can you ever take a holiday when everyone is dependent on you? And, how can you stop repeating yourself over and over, so you can focus on the things that matter?
The simple answer is a knowledgebase repository. This is also often known as an Intranet or Wiki. There is much more power in maintaining one of these than there seems. You can use it for How-To’s, FAQ’s, procedures and policies, tutorials, videos training, reference or illustrations.
Initially you may have the sum of your business information and proprietary knowledge stored in various word documents saved on your computer. But what happens if your computer dies? And how do other people in your workplace access this easily? The simple answer is they don’t because it’s too hard. It’s much easier to come and ask you and bug you 10 times over for something you told them last month.
Nowadays you can set up a online cloud-based knowledge base system in less than an hour and start putting documents into it. Then, anyone in your team can access from anywhere with a computer or mobile device in a secure fashion. You can control who has access to what parts and even make information available to your clients and the general public for the many questions they regularly ask.
There are a variety of solutions like Zoho Wiki and KB Publisher or a bunch of ones you can download and use for free on your own server. You can also get support solutions, that you can use to support your customers that have knowledgebases built in like ZenDesk. Or, if you are after more enterprise grade intranet system you can also check out Weblogics Intralogic solution. There are more out there depending on what your needs are.
Next time someone asks you, “Hey how do I do this?” Your simple answer could be “Its in our knowledgebase”.
GongOnline are your local small business web design specialists, and they can advise you on the best ways to streamline your communications. Contact GongOnline on 800 33 441 to discuss your online marketing and communication needs.
[phone]800 33 441[/phone]